There’s no substitute for
focus and experience.

We invest more than just capital in the products consumers
value most—and that makes all the difference.

VisioCap is a private equity firm that invests only in companies that make consumer packaged goods and provide services in the following sectors:
  • Pets & Veterinary
  • Infants & Children

We believe these are strong, reliable sectors to invest in, because consumers are willing to spend at a premium on their beloved family members—especially pets and children—regardless of the economic climate. In a sense, these industries are large and “recession-resistant.”

More importantly, we have deep, long-term, firsthand experience running businesses in these sectors. And it is this unrivaled expertise that sets VisioCap apart.

More than the capital we provide,
VisioCap is devoted to helping these companies thrive.

We invest with confidence.

VisioCap’s extensive history of owning and operating businesses in the pet and children’s CPG sectors gives us a distinct investing edge. Our team has a longstanding, successful track record of running companies, leading organizations, and generating attractive investment returns. We are investors who play an active role in driving the returns we seek.

We invest in good company.

The success of our investments is built on the insights and relationships we’ve cultivated over many years. The intelligence we derive from our extensive industry network informs every investment decision we make. It’s the company we keep that makes VisioCap the ideal partner for executive teams to unlock and accelerate value creation.

Our Investments

Current Investments

BreathableBaby designs and distributes infant safety products, including cribs, mesh crib liners, crib bedding, and nursery essentials that are simple, safe, and loved by parents.

Wet Noses is a pioneer in the naturalization of pet consumables and has produced premium grade pet treats and food since its founding in 1998. The company’s products are all certified human grade and non-GMO, and are made without corn, wheat, soy, preservatives, or artificial ingredients.

Grandma Mae's Country Naturals was founded in 2007 and provides a full line of premium pet food and treats made with a unique, low-temperature, slow-cooking process which retains high levels of proteins, vitamins, and minerals. Through its RawTernative® brand, the company offers air-dried and freeze-dried pet foods sourced from the pristine farm country of New Zealand, where pasture-roaming animals are raised ethically and in harmony with that nation's high environmental standards.

VisioCap Emerging Brands Group Portfolio

Realized Investments

Bocce’s Bakery produces all-natural dog biscuits in a variety of creative flavors made from simple, clean ingredients, without any preservatives or chemicals.

Nature’s Logic creates premium-quality pet food and treats that provide pets with essential and complete nutrition, using only 100% natural ingredients.

Worldwise creates innovative, solution-oriented products that promote the bond between pets and pet parents across categories including cat toys, cat bedding, cat scratchers, dog toys, dog bedding, pet travel accessories, and more.